By Pankaj 
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Lux Soap: Contrary to famous perception, Lux isn’t an Indian company; as an alternative, it originated within the United Kingdom and later entered the Indian market. While it could be unexpected to research that Lux is not an Indian logo, what is even greater surprising is its inception in 1899, making it over a century old. For those intrigued via the history of Lux, permit’s delve into the interesting details.
Lux Soap Company Details
| Lux Company Is From Which Country | United Kingdom |
| Established Year | 1899 |
| Lux Company Owner | Unilever |
| Lux Company Headquarters | N/A |
| Products Of Lux | Beauty soaps and Personal care |
| Lux Company Founders | Lever Brothers (Unilever) |
| Parent Company Of Lux | Unilever |
The Lux Soap Journey
Initially hooked up as “Sunlight Flake”; within the UK by Lever Brothers, Lux underwent a name alternate to its contemporary moniker inside a year of its inception. The name Lux proved to be no longer most effective concise and catchy but additionally exuded a touch of elegance. While Lux first of all gained reputation in the UK, it accelerated its presence to different markets, consisting of america, within two decades. During its early degrees, Lux turned into placed as a lavatory cleaning soap for handwashing. Over time, Lux underwent a metamorphosis, evolving right into a globally identified luxury soap emblem.
Lux’s Presence in India
Lux made its debut in the Indian subcontinent for the duration of the 1920s. Although it did not attain on the spot success, Lux unexpectedly gained traction. This become in large part attributed to the strategic use of brand ambassadors inside the u . S .. Even today, Lux continues to hire this effective approach, collaborating with famend Indian actresses and actors together with Kareena Kapoor, Katrina Kaif, and Shahrukh Khan. The impactful presence of these celebrities in Lux’s marketing campaigns, including the iconic TV ads, has contributed significantly to the logo’s fulfillment in India. Consequently, Lux became ingrained in the minds of many as an Indian brand, regardless of its origins inside the UK.
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