A venture capitalist is someone who invests in a new business. They provide capital for expansion or a start-up business. Most of them work for venture capital firms and therefore invest not with their own money but with the company’s money. The term can also refer to a company that […]
Author: financial Terms
What is interactive advertising? Definition and examples
Interactive advertising is a media-based marketing technique that encourages consumer engagement. This form of advertising uses interactive media online (social media, videos, web banners) or offline (referrals). The primary goal of interactive advertising is to get consumers to engage with and interact with the ad in some way and directly […]
What is a government shutdown in the USA? Definition and examples
A government shutdown in the United States occurs when Congress fails to pass appropriations legislation to fund federal government agencies and operations. A government shutdown could also occur if the US president refuses to sign the appropriations bill. Congress must approve the federal budget for the upcoming fiscal year by […]
What is advertainment? Definition and meaning
Advertising is a term used to describe entertainment that incorporates elements of advertising. It is the integration of brand communication into the content of entertainment products (movies, songs, TV shows, etc.) The word advertising is a compound word of advertising and entertainment. Entertainment media that can be used to convey […]