Affiliate marketing is a marketing arrangement in which an online retailer pays a commission to another website. The other site receives a commission on the sales or traffic it generates from its referrals. In other words, it’s a way for your website or blog to earn commissions for promoting other […]
What is a trade barrier? Definition and examples
Trade barriers are restrictions imposed by governments on trade with other countries. Trade barriers make international trade more difficult and expensive. They are usually made to protect domestic manufacturers. Trade barriers take the form of tariff or non-tariff barriers. The Cambridge Dictionary defines a trade barrier as: “Something like an […]
What is a trade war? Definition and meaning
A trade war is a situation stemming from extreme protectionism, in which two countries attack each other’s trade with tariffs or quotas. Cambridge Dictionary defines a trade war as “a situation in which two or more countries raise taxes and import quotas (= limit the quantity of goods) in an attempt […]
What is a venture capitalist? Definition and examples
A venture capitalist is someone who invests in a new business. They provide capital for expansion or a start-up business. Most of them work for venture capital firms and therefore invest not with their own money but with the company’s money. The term can also refer to a company that […]
What is interactive advertising? Definition and examples
Interactive advertising is a media-based marketing technique that encourages consumer engagement. This form of advertising uses interactive media online (social media, videos, web banners) or offline (referrals). The primary goal of interactive advertising is to get consumers to engage with and interact with the ad in some way and directly […]
What is a government shutdown in the USA? Definition and examples
A government shutdown in the United States occurs when Congress fails to pass appropriations legislation to fund federal government agencies and operations. A government shutdown could also occur if the US president refuses to sign the appropriations bill. Congress must approve the federal budget for the upcoming fiscal year by […]
What is advertainment? Definition and meaning
Advertising is a term used to describe entertainment that incorporates elements of advertising. It is the integration of brand communication into the content of entertainment products (movies, songs, TV shows, etc.) The word advertising is a compound word of advertising and entertainment. Entertainment media that can be used to convey […]
What is medical tourism? Definition and meaning
Medical tourism is traveling to another country for medical treatment. Many factors influence the decision to go abroad for medical treatment. For some, it may be down to affordability. Other medical travelers may seek treatment abroad because a certain procedure or therapy is not available in their home country. In […]
What is 3D printing? Definition and examples
3D printing technology uses 3D printers to create things. Objects are three-dimensional. For example, a cup has 1. width 2. height and 3. length. Therefore, a cup is three-dimensional. On the other hand, a graph on a piece of paper is only two-dimensional. It has height and width, but no […]
What is subtractive manufacturing? Definition and examples
Subtract manufacturing or subtraction manufacturing involves cutting out a block of solid material. It can be a block, for example, of metal, plastic or wood. A milling machine that cuts/hollows a piece of metal or plastic is an example of subtractive manufacturing. Subtract production is also possible by manual cutting […]