Like other FMCG companies, Tata Consumer Products Ltd (TCPL), also bets on e-commerce and consumer trademarks (D2C) (D2C) because it tries to reach new and high-end product segments.
According to Tata Sons President, Chandraskaran, digital will be a key focus area for society in the coming year and strengthen e-commerce capabilities.
As an initiative in this direction, the company launches eight hours, its American gourmet coffee brand through the D2C road in India.
“Some D2C products have already been launched and I am pleased that eight hours are launched in India,” said Chandrasekaran, tackling the shareholders of the annual general meeting of the company.
Earlier this month, the company launched personalized coffee brand sonnets via the D2C channel. The company also offers its products under the Tata Sampann brands, Tata Tea and others on its D2C platform, Tata Nutrikorner.
Analysts say the company could also consider creating synergies with Bigbasket, which was acquired by Tata Sounds in May, in the future.
Delayed, e-commerce attended a new interest of FMCG companies, which increases their presence on the chain and launch D2C platforms. COVID-19 has affected traditional retail channels.
According to the MD and the Sunil CEO of Souza, the electronic commerce contribution to the company’s sales has doubled over the past year and channel sales increased by 130% during the 20021 fiscal year.
TCPL made a transformation trip in recent years and tries to create synergies between its brands and companies. Chandrasekaran informed that the company has made significant progress on this forehead.
“The company has focused on key geographies and has simplified its business model by leaving non-essential markets and businesses,” he told AGM.
To achieve the following level of growth, Chandrasekaran stated that TCPL is implementing the implementation and integration of its distribution network and its supply chain to conduct efficiencies, entering end-to-end digitization. from its channel partners and its forces, strengthen e-commerce and use analytics data for strategic planning.
