The secret behind any successful business is having a strong brand identity. When customers are looking for a service or product, they are searching for a brand that they can relate to in every single aspect. Branding is a way for customers to remember your organisation and distinguish it from the sea of competitors in your industry.
However, building a brand from the ground up isn’t as easy as it seems. If you’re a new business owner and you’re interested in creating a memorable brand identity, you’ve come to the right place. In this blog, we’ll be sharing all our best tips and tricks for developing your brand.
Think About Your Target Audience
Before you even start to plan your brand strategy, you should think about your target audience and how your organisation appeals to them. What are their interests? What kind of lifestyle are you trying to embody? For example, if you’re a surfboard company, you’ll want to ensure your branding matches the kind of adventurer, sporty, and outdoors vibe your customers yearn for.
Conduct Market Research
Next, you’ll need to start your research to see what truly resonates with your audience. Don’t be afraid to send out a survey with some initial questions about branding itself and what your target audience looks for. Once you’ve got some ideas rolling and you’ve created a few mock-ups, you can make a focus group and ask them important questions about your brand.
Find Your Voice
The most important step to consider when creating a brand identity is finding your voice. You want your company to stand out from the crowd so think about what makes you unique. What are the beliefs driving your organisation? How would your company act if they were a person?
Keep Your Imagery Consistent
Branding is also about keeping your imagery consistent. If you keep changing up your look, it will be difficult for customers to recognise your products or services. Similarly, you’ll want to ensure your branding looks as professional as possible. Therefore, you should create transparent background images when designing your logo, so these can be placed on all your content.
Go Beyond Logo Design
Although designing a logo is a vital part of creating your brand, it’s not enough to develop a strong identity. You need to think about other aspects such as your colour scheme, typography, and tone of voice. Ensure your branding is represented throughout your social media, packaging, advertising, web design, and even your employee’s uniform.
Without immaculate branding, you may not attract as many customers, nor will you create a strong reputation in your field. Not only will a powerful sense of your brand identity help you bring in more business, but it will also help guide you when creating and fulfilling important entrepreneurial goals. All the best companies in the world have a strong sense of self, so make sure to do your research thoroughly before you find your voice.
